Richard is a breath of fresh air. The moment he walks in, there's energy in the room! A sharp eye for sales — keep it simple. We learned a lot from Richard, even though it meant turning our organization upside down, but we did it successfully and with pleasure. Thanks, Richard!
What others say
Recommendations
A collection of voices from people I had the privilege to work with.
Recommendations
What colleagues and clients say
Richard has been a great trainer/coach for our team and for me personally. He dares to name what's needed and calls on everyone's responsibility. He gives a solid push in the right direction, while also making sure people can stand on their own feet afterward and move teams forward. Really great to work with.
One of my colleagues once attended a training by Richard and was truly impressed. That's why Gerrie Danenberg kept encouraging me to get in touch with Richard when I needed a unique sales training for my team members. And I'm so glad I did! Richard brings great energy, knows how to reach his audience and is refreshingly direct. My team members now understand the sales craft better and confidently apply his tips in practice. He also gave me tools to lead my team better, for which I'm grateful. I'm sure Richard will be invited more often by Reed Business Information in Amsterdam to do what he does best: training and coaching.
Richard's sales training was different from other sales trainings… in a good way. Richard is able to get a group of people actively thinking about specific challenges. He also made me aware of where my areas for improvement lie in sales. Definitely recommended for anyone who wants to actively improve in the sales profession. Inspiring is the key word!
What appeals to me about Richard is his clear and professional way of communicating. His explanation of mediation is clear, realistic and focused on sustainable solutions. Richard radiates expertise, calm and trust. His professional attitude and clear communication immediately give you the feeling you're dealing with an experienced mediator. That gives the confidence that you're in good hands with him when you want to resolve a business conflict in a professional manner.
Over the past two years, Richard made a positive contribution to the further development of our Inside Sales team. The challenge was to position Zyxel clearly, apply multilevel selling, bring more structure to sales conversations and achieve direct results (closing). The training sessions were well designed and tailored to our needs, interactive and informal, which greatly benefited the learning atmosphere. Richard is a reliable, professional trainer who conveys a clear vision with great passion and drive. His direct coaching style motivates people to think and challenge themselves. Our team is now much stronger on the phone and comes across as more decisive and structured to customers. I'm extremely satisfied with the changes and the steps the team has made.
Looking for someone with the right energy and, above all, the best questions? Let Richard challenge you. With his drive, entrepreneurial spirit and strong sales instinct, he works with you or your team to push boundaries, challenge you, and above all develop your skills. Recommended for companies that want to challenge their management team or get more out of their sales teams.
I got to know Richard as the Direct Sales Trainer at Ranger BV. In just one day, he can get anyone ready to start a new job with full passion, energy and humor. I myself started at Ranger with a training from Richard, and it taught me a great deal about how to begin this job the right way. Richard is a top trainer!!!
Richard is an excellent trainer with a wealth of experience, sharp insight and the necessary humor. I got to know Richard as a critical and driven, tailor-made supplier during my interim assignment at Ranger BV. Richard involves everyone intensively in his training sessions and infects the audience with his enthusiasm. He holds up a mirror to his audience, always puts the commercial interest first, makes people better at their craft, and is simply a pleasant guy to spar with. Richard has my respect and sincere recommendation.
Richard helped me tremendously to present myself better. Giving a product pitch was never a problem for me, but selling myself proved to be a tougher task. He pinpointed my challenges with precision and skillfully paired that with my strengths. In doing so he tapped into a lot of energy in me, and I made big progress in a short time. He's a true inspirer.
Richard is an excellent coach and has a warm personality. He is creative and challenges you in a direct way. One of the aspects I admire in him is his way to approach life: Responsibility lies within the individual!
While many communication/sales trainings focus on theory, Richard works in a pleasant yet penetrating way, truly rooted in practice. He forces you to look critically at yourself. His philosophy is that you can also communicate professionally from your gut feeling. Trust your intuition, know your goal, and lay it out concretely. This training inspired me to inspire more.
Richard is an energetic, original and results-driven guy. I worked with him in my KPN days and have been following him ever since. He gets things & people going. He drives up revenues. He inspires, but is totally down to earth. I recommend him.
I had the pleasure of enjoying a Stairways Groep training, led by two top trainers: Richard Walraven and Gerard Boeters. I experienced Richard as an experienced, decisive trainer who doesn't settle for the first easy answer. Being concrete and addressing the learning point is what he does. Where many people beat around the bush, Richard communicates without restraint. He has his own opinion and dares to voice it. Sincere and purposeful is how Richard operates. Chapeau! Richard, thank you!
I got to know Richard as a pleasant, professional and above all inspiring leader. He encouraged me to keep developing, which enabled me to now run my own company. Richard is a true inspirer with a lot of persuasive power and a keen eye for the qualities and talents of others.
Richard boosts effectiveness, productivity and personal leadership. With his relentless drive and enthusiasm, Richard knows how to get to your core and bring out your strength. Richard doesn't shy away from anything, without being pushy, but does pull you far enough out of your comfort zone to make real change happen. He inspires, motivates, follows through and gets you to work, which quickly leads to tangible results. Richard, you're a champion, thank you so much for your help!
I had the opportunity to work with Richard during my tenure at Infor. To boost the pride and winning mentality of the team Richard organized a great program with the overall theme 'do it right, get it done'. I have been amazed by his creativity, his personal involvement and his high professional standards. Richard has been instrumental over the years to coach myself on several occasions to help evolve my effective leadership and passionate style. I highly recommend Richard and his company Stairwaysgroep!
I experienced Richard and his team as very honest and exceptionally good trainers. Beyond learning a lot from the management courses I attended, I also gained new insights that are very useful. I would recommend everyone to get acquainted with these methods and put them to their advantage. Those were TOP days!, thanks again for that!
Many sales trainers/coaches are fantastic at presenting extensive PowerPoints full of theory, formulas and graphs. As a listener you take home all the theory, only to find yourself selling exactly the same way a week later. Richard, on the other hand, coaches from the philosophy that his audience can only perform better once they see, experience and start thinking for themselves. The student is no longer a listener but takes an active role in the training. Thanks to this individual approach, all our salespeople showed progress in their sales in a short time, and they themselves are especially proud of their development and results.
Richard is an enthusiastic and open person with a great drive for success and reaching goals. He opens up minds and visions in companies and inspires people to (re)set their own goals in relation to it. Fun and energizing, working with him.
A motivator, an inspirer and an example for many entrepreneurs — that's how I'd briefly describe Richard. He manages to transfer his incredible drive and enthusiasm for entrepreneurship to everyone he trains. Working with Richard is always a real pleasure. Like no one else, he knows how to inspire employees and entrepreneurs, achieving beautiful results remarkably fast. I can recommend every entrepreneur to team up with Richard and make use of his enthusiasm, knowledge and experience.
With his previous company, Richard was a loyal client of Omnivents, with wonderfully fun events and incentives at home and abroad. Nowadays he helps us with coaching and training. Coaching for our management team led to our new concept Wintergoed, a low-season solution for our hospitality business. Richard is great to work with — his boundless energy and positivity inspire everyone. We're looking forward to it!
Richard inspires! In every situation I've worked with Richard, I've come away with enormous energy and drive. Richard is not only a great listener, but also gives creative, well-founded advice that can make a real difference. I can recommend Richard to anyone looking for inspiration and advice!
The creative way in which Richard stimulated our management team over two sessions to operate more commercially was simply excellent. His contagious enthusiasm and positivity, combined with his broad experience, moved us significantly forward. A true recommendation.
I learned from Richard that in sales & marketing the message needs to be short, clear and to the point. As for Richard, I can tell you as a reader that he does what he says: his activities demonstrably lead to better results!
Straight to the point — that's what it's about. Richard Walraven is at home in many business areas: entrepreneurship, customer value, creative solutions. No blueprints, just genuine responsiveness to what the client brings. Unconventional, surprising, real. Inspirer, coach and trainer.
I'd describe Richard more as a walking mirror. He has a listening ear for all parties, thinks quickly, and then asks the right questions to get to the core. Sometimes confronting, because it's not what you want to hear, but it is an answer that brings you closer to the solution. And that's ultimately what it's about.


























